Decisions in our categories carry deep personal meaning; touching identity, family, security, opportunity, and values. Facts alone don’t drive behavior; people act (or don’t) based on the beliefs through which they interpret information. Beliefs ultimately shape the path forward, tipping the balance in the choices that matter most.​

We focus on health, wellness, and financial services because in all three, choices are shaped by deeply held beliefs about identity, health, family, and the future. That same belief-driven lens also guides our community-focused work in the arts, education, and select political races, where we help leaders better understand, connect with, and serve their communities.​

Across every category we serve, beliefs play the same role: they translate facts into judgments, and judgments into action.